Graham Welter

Latest

7.2M views, almost $0 in revenue

Graham Welter

•

Jul 28, 2026

Brand Building

The most boring fruit on earth is having a moment

Graham Welter

•

Jul 14, 2026

Every 3 years, a new water bottle brand prints money

Graham Welter

•

Jul 14, 2026

I skipped Fancy Food. Here's the sentiment from everyone who didn't

Graham Welter

•

Jul 8, 2026

If we don't beat last month, you pay $0

Graham Welter, +1

•

Jun 29, 2026

Brand Building

Every brand is wearing a flag this summer. One actually earned it.

Graham Welter

•

Jun 29, 2026

Brand Building

How a 1919 Italian aperitif manufactured "the drink of summer"

Graham Welter

•

Jun 28, 2026

CRO

Eavesdrop on your future customers

Graham Welter

•

Jun 24, 2026

The hottest shopping app in Korea sells you nothing - on purpose

Graham Welter

•

Jun 24, 2026

Brand Building

The Most Provocative Campaigns of the World Cup

Graham Welter

•

Jun 17, 2026

The Rise, Fall, and Future of Claude Fable 5 in DTC

Graham Welter

•

Jun 17, 2026

Growth

We'll mine your customers' exact words. For free.

Graham Welter

•

Jun 16, 2026

Brand Building

Tom Brady named his new brand "Good Nut" (on purpose)

Graham Welter

•

Jun 10, 2026

"Why would I pay for CRO when AI builds landing pages in 10 minutes?"

Graham Welter

•

Jun 10, 2026

M&A and Funding

The $325M Mess, The Modern Tea Takeover, and Why Dairy Giants Are Buying Up Protein

Graham Welter

•

Jun 3, 2026

The Q4 winners are being built in July

Graham Welter

•

Jun 3, 2026

Here's What Actually Gets DTC Brands Recommended By AI

Graham Welter

•

Jun 3, 2026

Growth

The 700-Ad Trap: Why Your Creative Volume is Lying to You

Graham Welter

•

May 27, 2026

Finance

4 weird CPG raises. One uncomfortable truth

Graham Welter

•

May 27, 2026

Finance

Everlane Sold to Shein for $100M! I've Been on That Side of the Table. Here's What Actually Happened.

Parker Burr, +1

•

May 21, 2026

Growth

Why it’s nearly impossible to find a great Growth Strategist

Graham Welter

•

May 21, 2026

Growth

Meta Just Said the Quiet Part Out Loud

Graham Welter

•

May 20, 2026

Brand Building

The Best Money I Spent in 12 Months Wasn't on Ads

Graham Welter

•

May 13, 2026

Tiktok

Why Every DTC Founder is Asking Me About Trybe

Graham Welter

•

May 10, 2026

Growth

The Marketing Engine Behind Grüns

Graham Welter

•

May 6, 2026

Graham Welter

Latest

7.2M views, almost $0 in revenue

The most boring fruit on earth is having a moment

Every 3 years, a new water bottle brand prints money

I skipped Fancy Food. Here's the sentiment from everyone who didn't

If we don't beat last month, you pay $0

Every brand is wearing a flag this summer. One actually earned it.

How a 1919 Italian aperitif manufactured "the drink of summer"

Eavesdrop on your future customers

The hottest shopping app in Korea sells you nothing - on purpose

The Most Provocative Campaigns of the World Cup

The Rise, Fall, and Future of Claude Fable 5 in DTC

We'll mine your customers' exact words. For free.

Tom Brady named his new brand "Good Nut" (on purpose)

"Why would I pay for CRO when AI builds landing pages in 10 minutes?"

The $325M Mess, The Modern Tea Takeover, and Why Dairy Giants Are Buying Up Protein

The Q4 winners are being built in July

Here's What Actually Gets DTC Brands Recommended By AI

The 700-Ad Trap: Why Your Creative Volume is Lying to You

4 weird CPG raises. One uncomfortable truth

Everlane Sold to Shein for $100M! I've Been on That Side of the Table. Here's What Actually Happened.

Why it’s nearly impossible to find a great Growth Strategist

Meta Just Said the Quiet Part Out Loud

The Best Money I Spent in 12 Months Wasn't on Ads

Why Every DTC Founder is Asking Me About Trybe

The Marketing Engine Behind Grüns

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