Two years ago Parker and I started writing Bylders for one reason: we wanted a place where operators in the consumer space could talk shop without the LinkedIn theater. No gurus. No recycled "10 hooks that convert." Just two people who actually run this stuff for a living, sharing what's working and what's quietly bleeding money.

You showed up. 60,000+ of you, every single week. All in consumer. The exact people we built this for.

So we sat down and asked a simple question: how do we give back in a way that actually matters? Not a webinar. Not a PDF. Something with real skin in it.

Here's what we came up with…

From July 15 to August 15, my team at Pixel Theory will run your entire growth engine. Not a piece of it. All of it:

→ Financial modeling → Data analysis and infrastructure → Creative strategy and production → Media buying

And here's the part that makes my CFO nervous:

If we don't outperform your previous month, you pay $0.

Not a discount. Not "we'll make it up next quarter." Zero. If we come in, take the wheel, and don't beat the number you did the month before, the work is all free.

We're not doing this for charity. After the trial it rolls into a normal engagement. But I'm so confident in what our team does for brands that I'm willing to put our money where my mouth is. You read about this work every week. This is your shot to try it, with zero risk.

A few things we've put up in the last six months, for brands that probably look a lot like yours:

Hume Health → $11.7M in incremental revenue in 69 days. That didn't come from more traffic or deeper discounts. It came from knowing exactly what was stopping people from buying, and fixing that one thing first.

MASA Chips → subscription attach rate from 4.5% to 67.2%. Nearly two in three buyers now subscribe. Revenue per session up 162%.

Heirloom → revenue +172%, new customers +92%. A retail brand we helped launch into DTC.

Zebra → revenue +38%, traffic +51% in the first four months. Roughly $1.4M generated.

Same playbook every time: find the leak, fix the specific thing, let it compound.

While my team is on growth, Parker and the Bylders team are doing the identical thing on retention.

Email. SMS. Flows, segmentation, creative, the whole owned-channel machine. He'll come in and rebuild it from the ground up.

Same guarantee. If he doesn't outperform your previous month, it's free.

Retention is where margin hides. Most brands are leaving a second business on the table because their flows were set up once and never touched again.

This is a real offer, which means it's limited.

→ 3 growth slots with Pixel Theory → 5 retention slots with Bylders → Window runs July 15 to August 15 → You need to be doing at least $5M/year in revenue (we want brands we can move the needle on fast).

That's 8 brands total across both teams. When the slots are gone, they're gone.

Two separate offers. Apply for one or both.

Want us to run your growth? → APPLY FOR THE GROWTH OFFER

Want Parker to run your retention? → APPLY FOR THE RETENTION OFFER

We'll review every application and reach out to the brands that are the right fit.

This is the most direct way we know how to say thank you. You backed what we're building. Now let us go build something for you.

- Graham and Parker

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