The people about to buy in your category are already describing the problem in their own words. We'll go find those words and hand them over. Normally $10k. Free for the next 10 brands.

Here's why that matters more than another landing page mockup.

Most CRO and landing page agencies start with their gut. A swipe file. Whatever framework is trending that week. They build the page, run it, lose, and call it "a learning."

We start somewhere boring and unfair: we go read what your customers actually say. Their reviews. Your competitors' reviews. Reddit threads at 1am. The comments under your ads. Verbatim, never paraphrased. Then we tag every line by what it means: the pain behind the search, the outcome they want, the thing that stops them buying, the thing that makes them switch.

We call it message mining. It's the first thing we run in our post-click process, before we touch a single headline. And our CRO lead told me last week's email on this was too brief, so this time, here's exactly what it produces.

Healthycell sells gel supplements. Their homepage leads with "Absorb More" and a 165% absorption stat. Smart, scientific, and one full step out of sync with what their customers actually feel.

We pulled 145 verbatim quotes. The loudest driver wasn't absorption science. It was the physical relief of not gagging down horse pills. "My cabinet no longer looks like a pharmacy." "It's like swallowing a pina colada instead of chalky tablets."

Then we found the real engine behind their absorption claim, and it's a phrase no marketer would write: "expensive pee." Customers describing "neon pee," pills that "just sat in my stomach," the fear they were paying for vitamins they flushed away.

The site argues the head. The customer is feeling the throat and the wallet. That gap is the whole opportunity, and now they have the exact words to close it.

That's one finding from one brand. The deck had eight.

→ Medicine Mama (intimate skincare): the biggest top-of-funnel wedge wasn't a product feature. It was rage at prescription estrogen: "$106 a month," "a mammogram just to refill," "men can get Viagra but women can't get this covered." Their site named none of it.

→ Ground Up (nut butter): the single most-repeated customer phrase was "dessert in a jar," people admitting "the spoon seems to just move on its own to my mouth." The site routed everything through recipes for toast and oatmeal. Nobody eats it on toast. They eat it off the spoon and feel a little guilty.

Every one of those is a line you could not write in a boardroom. And every one is now an ad hook, a headline, or an objection answered in the right order.

A filterable quote bank. A Notion database of 100+ tagged entries (see the screenshot above this section), every verbatim line sorted by message type, channel, product, stage of awareness, and strength. Filter straight to every pain point, every competitor gripe, every line worth lifting.

A strategy deck. We group the themes and pull the strongest patterns into top-level insights your team can run with on Monday.

And it's full funnel. One run feeds every place you sell, in your customer's language: ad hooks for Meta and TikTok, landing page and PDP copy, email and SMS angles. Competitor reviews double as a free brief for beating them, because every complaint about a rival is a promise you can make instead.

A consumer research firm charges $10k+ for a thinner version of this. We normally fold it into a retainer.

We're doing it free for the next 10 DTC brands doing 50K+ monthly site visitors. That floor isn't us being picky. Below it, there aren't enough reviews and comments out there to pull 100+ real quotes from. Above it, we'll find gold.

No retainer. No "book a discovery call." No card on file. Worst case, you walk away with a customer-research asset most brands never build. Best case, you see why our post-click process beats a typical landing page agency and we talk.

Click here to apply. It takes 60 seconds: your brand, your URL, and where you're feeling the most friction right now.

Your customers have been writing your copy for years. Let us go read it back to you.