By Black Friday, every brand is going to look the same.
Same Meta variants. Same email flows. Same SMS hooks. AI will have flattened digital creative to the point where the only difference between you and the brand two clicks away is who tested better in the off-season.
That's the entire game right now.
The brands that win Q4 are using May through August to build a real full-funnel, omnichannel program, testing creative, stacking partners, proving every flow so by November every dollar is going to a known winner instead of a panic spend.
If it works in July, you better believe it works in November.
That's the thesis behind a half-day event I'm speaking at on Thursday, June 18 (1–3pm EST): The Year of the Omnichannel Moat — Build Your Q4 Competitive Advantages with High-ROI Summer Tests.
It's hosted by PostPilot, anchored by Klaviyo, with tech partners Brij, Digioh (Klaviyo Tech Partner of the Year 2025), and OuterSignal breaking down acquisition, retargeting, and retention, plus operators from Tushy (Ren Fuller-Wasserman), Criquet Shirts (Zach Scheimer), and Mizzen+Main (Natalie Shaddick) showing how they actually deploy this stuff.
I'm closing the day on the agency roundtable where we get tactical on what's actually moving the needle across our portfolio right now, what we're testing this summer, and what we'd tell you to kill before BFCM.
Here's what you'll walk away with:
→ A crawl/walk/run framework for each funnel stage: where to start now, where to push by July, where to be by October → Specific tests the best brands are running this summer (and the ones to skip) → How to stack PostPilot + Klaviyo + the right tech partner so your flows compound instead of cannibalize → The exact plays operators at Tushy, Criquet, and Mizzen+Main are running right now
No fluff. No sales pitch dressed up as a keynote. Just operators showing other operators what's working.
It's free. Two hours. Live.
If you're going to spend Q4 buying ads, sending emails, and praying the algorithm bails you outs, skip it. If you want to walk into November with a proven program instead of a guess, this is the one to be on.
