I talk to a lot of founders who are hunting for a magic bullet. They want the single viral hook, the perfect TikTok trend, or the one AI prompt that will suddenly scale their brand to the moon.
But if you want to know what explosive, category-defining growth actually looks like under the hood, you need to listen to Chad Janis.
Chad is the founder of Grüns, the greens gummy brand that went from zero to a $1 billion+ valuation in under three years. He recently went on the My First Million podcast and completely pulled back the curtain on how their marketing machine operates.
It is the perfect validation of what I constantly tell brands: sustainable scale does not come from luck. It comes from a team of high-caliber operators executing strict, relentless workflows.
If you want to play in the big leagues, you cannot rely on a lone-wolf media buyer or a single freelancer guessing at creative. Here is the exact internal infrastructure Grüns built to achieve their massive velocity.
The Specialized Team Stack
Chad broke down their marketing department not by platform, but by specialized function. They built three distinct squads to control every millimeter of the customer journey:
The Paid/Creative Team: This isn't just one guy uploading videos to Meta. This is a massive engine consisting of 4-6 creative strategists ideating concepts, a dedicated squad of designers and video editors executing them, and 4-5 ad managers analyzing the metrics. The media buyers feed the data directly back to the strategists, creating a closed-loop feedback system that constantly gets smarter.
The E-commerce Team: Their sole focus is the post-click environment. They exist to rapidly iterate on landing pages, cart experiences, and checkout flows to ensure the traffic the creative team buys actually converts.
The Retention Team: A dedicated pod of three operators entirely focused on email, SMS, and long-term customer journey flows. Their job is to map out the exact sequence from the second order onward to maximize LTV.
The Workflow: Velocity + Alignment
Having a big team means nothing if they aren't working in lockstep. Chad highlighted two specific operational workflows that make this machine so lethal:
1. Ruthless Testing Volume They don't launch three ads and hope one works. The team is structured to cycle through hundreds of ads every single month. They split their budget between "business as usual" (BAU) concepts that print cash, and wildly experimental themes to find the next big winner. You cannot find breakout success without this level of testing volume.
2. Full-Funnel Alignment (The Real Secret) This is where most brands drop the ball. When the Grüns team identifies a winning angle in their testing (for example, "gut health"), they don't just scale the budget on that one ad. They build an entire, customized funnel around that specific consumer intent.
They launch tailored static ads, UGC, and cinematic videos all focused on "gut health." But instead of driving that traffic to a generic homepage, it goes to a custom landing page built for that exact angle. That page triggers a specific pop-up, which then drops the user into a targeted email/SMS flow aligned perfectly with their initial intent.
The message matches from the first millisecond of the ad all the way to the third post-purchase email.
The Bottom Line
Chad Janis made it incredibly clear: building a high-caliber, specialized marketing team is the only way a brand can achieve the velocity required to compete at scale.
Stop trying to hack your way to scale. Stop treating your post-click experience as an afterthought.
If you want to see real growth, you need to build the machine. You need creative strategists, data-driven ad managers, and retention experts all operating within a strict, high-velocity workflow. That is how you turn a good product into a massive business.
Watch the episode:
