We don't have investors, but we figured we'd steal the format anyway. We do have a network of smart people we respect, so here's what we've been up to.
Sparknotes recap: Pixel Theory is my company that’s a growth partner for consumer brands. We do financial modeling, data infrastructure, cohort analysis, growth modeling, paid ads, creatives, landing pages, offer testing, etc for brands in the consumer space like Masa chips, Kepos, Lucky Energy, Fazit, Ceremonia, etc.
Highlights:
First full quarter for the post-click department after acquiring our CRO partner.
A new partner has $1.48M in new customer revenue on $121k spend. Now ramping to $30k/day in spend. Shows the power of pre-click and post-click working together.
Grew the team to 21, adding new key members.
Q1 Growth Wins:
New customers acquired: 87,546
New customer revenue: $5,779,153
New creatives launched: 1,338 (some top creative picks)
We launched 319 creatives for Kepos in 3 months which averages to ~25 new ads per week to support their rapid growth
Q1 Post-Click Wins:
Split Tests: 47 split tests, 45% hit rate (nearly 2x industry average)
Incremental Revenue: $4,757,018
Incremental revenue is the additional income generated by a specific business action
Q2 Company Updates:
We restructured our engagement model to lower the barrier to entry and speed up time to results.
Scaling our partnership ads program, early tests show a 20-40% uplift over standard creative.
Rolling out our proprietary analytics dashboard to more partners:
Proprietary Dashboard - Message me for access
Proprietary Dashboard - Message me for access
How can you help (no pressure)
Know a brand doing $100K+/month in ad spend that's frustrated with their agency? I'd love an intro.
We're looking to provide support on more due diligence with VC, PE, family offices and investors in the consumer space.
I'm looking to interview more people for an article in my newsletter (60k weekly readers) - let me know if you're interested.
Thanks for all of the support!
- Graham
