This week, Bylders is announcing a partnership with Marpipe.

If you're in paid, you already know them. Marpipe is the operating system for catalog ads, the tool that takes your raw product feed and turns it into actual branded, beautiful dynamic product ads on Meta, Snap, Pinterest, and beyond. Ridge, Revolve, True Classic, Hexclad. These are Marpipe clients. The kind of brands that don't mess around with their ad creative.

But here's where it gets interesting for us.

Marpipe built something that nobody else has done yet: a direct pipe into Klaviyo to showcase beautiful dynamic catalog in a way that's never been done before.

What that means in practice: the same beautiful, enriched product catalogs they're building for paid channels can now live inside your emails. Instead of the generic "items you left in your cart" block (plain product images, maybe a price, probably underwhelming) you get lifestyle images, on-brand design, dynamic content that actually looks like it belongs in your email.

This matters a lot for brands with large catalogs. The more products you're showing, the more work your catalog has to do. A great-looking product block moves differently than a mediocre one.

The first brand we're testing this with is Linksoul, a premium golf apparel brand with exactly the kind of expansive catalog this is built for. We're running this as an early experiment. We're going to show you what we learn as we learn it. If it performs the way we think it will, we roll it out broadly.

This is one of the real advantages of working with the Bylders team. We're not just executing campaigns. We're out there finding tools and integrations before they're mainstream and getting our clients early access. Marpipe was already a best-in-class solution for paid. We asked: what if we brought that into retention?

Now we're finding out.

We have room for two more brands this month. If you want to take your email and SMS to the next level and you want first access to tech like this, reply to this email or grab a time on my calendar.

Check back here for updates on the Linksoul case study.