And yeah, it stung.
A brand built on transparency, ethics, and "radical" pricing principles, handed off to the poster child of everything it stood against. The internet had thoughts.
But here's the update nobody saw coming.
Michael Preysman, the guy who built Everlane from scratch in 2011, quietly launched a waitlist at stillradical.com. No press tour. No big announcement. Just a bare-bones site with this:
That's it. That's the whole pitch.
And honestly? This is freaking epic.
While everyone else was eulogizing the brand he created, Preysman was already building the next thing. He didn't make a scene. No lengthy LinkedIn essay about betrayal. He just got to work. The guy found out about the Shein acquisition the same time the rest of us did, and his response was to launch a waitlist.
You gotta love that. After 15 years, after watching what VC money ultimately did to his vision, after stepping away from the company entirely, the mission is still the mission. He's not bitter. He's building.
The "no VC, no PE" line is the part I keep coming back to. That's not just a financing decision, that's a thesis. He's essentially saying: I know what outside money does to a brand like this, and I'm not doing it again. That takes guts when you're starting from zero.
I love seeing founders like this win. The ones who stay obsessed with their original why even after getting knocked around by the industry. Preysman is one of them, and this is a cool move.
stillradical.com
Go sign up.
